Electronic Arts a confirmé le contrat de publicité sur la nouvelle chaine Black Entertainment Television UK (BET UK), et souhaite mettre en avant son jeu BLOOM BOX pour Wii par le slogan.... " "will target BET's young, urban-oriented audience."
La Wii vraiment toujours à fond dedans !
According to Barb figures for May, BET has a weekly reach of around 176,000 viewers.
Nick Bampton, managing director of VBS said BET UK is an "extremely valuable addition to the VBS stable of channel brands", providing a channel for ethnic audiences that are "poorly served by national media".
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