Electronic Arts a confirmé le contrat de publicité sur la nouvelle chaine Black Entertainment Television UK (BET UK), et souhaite mettre en avant son jeu BLOOM BOX pour Wii par le slogan.... " "will target BET's young, urban-oriented audience." 
La Wii vraiment toujours à fond dedans !According to Barb figures for May, BET has a weekly reach of around 176,000 viewers.
Nick Bampton, managing director of VBS said BET UK is an "extremely valuable addition to the VBS stable of channel brands", providing a channel for ethnic audiences that are "poorly served by national media".
Nick Bampton, managing director of VBS said BET UK is an "extremely valuable addition to the VBS stable of channel brands", providing a channel for ethnic audiences that are "poorly served by national media".
